Our concepting session inside a pizza joint:
Writer: Well, we could Bradley Beal is "money" from three.
Art Director: Funny, his last name sounds like … oh shit, Dolla Beals!!!
#nolie

The brand wanted a local social promotion in the DC area, but had no money, or media. We created a "Bradley Beal Night" for Wizards fans, giving one of them the chance to let it rain from deep for some cash. Not bad

First, we announced the promotion with a video.

Here are some of the submissions we received:

#3LikeBeal #Entry #Wizkids #Dagger!!!!!@WashWizards @MountainDew @JohnWall @RealDealBeal23 @SteveBuckhantz.. pic.twitter.com/XEaDJENOPs
— The Wizgician (@K_Marsh18) March 28, 2016

The #Wizards and @MountainDew congratulate Anthony B on winning a year’s worth of Mtn Dew! #3LikeBeal https://t.co/QRctgMlzPG
— Washington Wizards (@WashWizards) April 15, 2016

#3LikeBeal #Entry pic.twitter.com/dJTbNJyMfT
— I’ve been dealing with this shit for 7 years (@smoothboizerz) April 2, 2016

My lil 8 year old inspired by @RealDealBeal23 latest commerical #3LIKEBEAL pic.twitter.com/h5rSE0JNkQ
— Chris Miller 🎥🎙🏀 (@cmillsnbcs) March 25, 2016

@WashWizards #3LikeBeal #Entry I hit this half court shot after a perfect game of around the world - kids went crazy pic.twitter.com/ELTOv1KL4K
— Justin Balvin (@ballinbalvin) March 25, 2016

@WashWizards #3LikeBeal #Entry @wusa9 #GDW pic.twitter.com/NRafhNfro8
— Great Day Washington (@greatdaywash) March 25, 2016